Digital Marketing Specialist – Paid Media

Creative & Design, Information Technology, Multiple Jobs, Sales & Marketing
Telangana
July 19, 2024
Full Time
Urgent
Application deadline closed.

Job Description

Company: Darwinbox Digital Solutions Pvt. Ltd.
Job Type: Full-Time
Location: Hyderabad, Telangana, India
Job Category: Sales and Marketing, Creative and Design, Information Technology
Experience: 2-6 years
Expected Salary: ₹6-14 Lakhs per year

About Company:
Darwinbox is Asia’s fastest-growing HR technology platform, pioneering the future of
work by creating the world’s best HR tech. Our fierce focus on employee experience,
customer success, and continuous innovation makes us the preferred choice of 800+
global enterprises to manage their 2 million+ employees across 100+ countries.
About the Role:
Join our demand & revenue marketing team as a Digital Marketing Specialist – Paid Media.
In this role, you will plan and execute paid media strategies aimed at Brand Awareness,
Demand Generation, Sales Acceleration, Market Scoping, and Employer Branding.
Job Responsibilities:

  • Manage day-to-day ad operations for Darwinbox Ad accounts, including cross-platform
    data analysis, bid optimization, ad copy optimization, keyword optimization (search term
    addition/negation, match types, labels, and enabling/disabling, quality scores), overall
    account optimization score, new campaign creation, tag placements, and analytics
    tracking.
  • Perform cross-platform optimization to ensure growth and ROI, with CRO responsibilities
    focused on experimenting with high-converting campaign structures.
  • Create high-converting landing pages and ad copies based on customer behaviour
    analysis.
  • Understand and analyze data from Marketing Automation platforms like HubSpot and
    Salesforce.
    Requirements:
  • Minimum of 3+ years of performance marketing experience, preferably in SaaS.
  • Experience managing search and display campaigns across platforms like Google,
    Microsoft/Bing, Meta, and LinkedIn ads.
  • ABM experience is a plus.
  • Highly data-oriented with strong planning and problem-solving skills.
  • Collaborative mindset, able to work with multiple teams to make assets and information
    available for campaigns.
  • Logical approach to strategic/tactical decisions regarding campaign planning and
    territory-level customer segmentation.
  • Excellent written and oral communication/presentation skills, including creating and
    delivering effective presentations.
  • Passion for SaaS and a unique perspective on driving value for SaaS companies.

How to Apply:
Interested candidates can apply for this position by clicking on the “Apply Now” button.

Contact Information:

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