Content Strategist

Job Description

Company: Sociowell
Location: Remote / Hybrid (Delhi NCR–based candidates only)
Job Type: 2-Months Probation (Potential to become Full-Time)
Working Hours: Monday to Saturday, 12 PM – 8 PM
Experience: 2+ Years Preferred
Education: Any graduate (Marketing, Communications, or Journalism preferred)
Expected Salary: Based on performance during probation; will be discussed during hiring
Job Category: Information Technology, Creative and Design, Remote Jobs
Website: Website
Contact: Contact us

About Sociowell:
Sociowell is a next-gen health and wellness marketing agency driven by storytelling, psychology, and digital trends.
We’re not just building content—we’re building digital movements. With a focus on scaling personal and company brands, we work at the intersection of creativity and strategy.

About the Role
As a Content Strategist, you’ll be the brain behind the digital presence of Lakshay Goel (Founder) and the Sociowell brand across Instagram, YouTube, LinkedIn—and potentially, Podcasts.
This is not a typical content writing gig; it’s a long-term strategic role designed for a digital thinker who loves storytelling, audience psychology, and platform-native execution.

Key Responsibilities:
✅Manage and grow social media accounts for the Founder and Sociowell (Instagram, LinkedIn, YouTube)

✅Develop and execute content strategies tailored to each platform’s voice and audience

✅Write compelling scripts, captions, and storytelling-driven posts

✅Participate in launching new initiatives (like a podcast) from the ground up

✅Research trends, audience insights, and competitors to fuel smarter content

✅Maintain editorial calendar and ensure deadlines are always met

✅Own creative quality control and work proactively on improvements

Requirements:
✅Deep understanding of social media platforms: Instagram, LinkedIn, YouTube (Twitter/Threads a bonus)

✅Strong writing and content ideation skills

✅Ability to think fast, adapt quickly, and write with clarity and depth

✅Proven track record of managing or scaling personal/corporate brands is a plus

✅Obsessed with research, context, and audience insights

✅Self-motivated, highly responsive, detail-oriented

✅Ability to work in a fast-paced, feedback-driven environment

Performance Expectations: (First 60 Days)
✅ Meet all content deadlines across platforms
✅ Achieve 80%+ approval rate on first drafts
✅ Show initiative and improve content quality proactively
✅ Fully adapt to brand voice and narrative tone
✅ Communicate clearly and consistently — no reminders needed

You’ll Thrive in This Role If You…
✔ Have a curious, research-first mindset
✔ Spot story angles and emotional triggers easily
✔ Can balance storytelling with platform algorithms
✔ Thrive on audience reactions, feedback loops, and fast testing
✔ Are eager to scale two brands from zero to 6-figure followings

You Might Struggle If You…
✘ Require micromanagement or detailed step-by-step briefs
✘ Resist feedback or iterative content development
✘ Don’t track trends or changes on social platforms
✘ Need long timelines to produce content

How to Apply:
📩 Click the Apply button and fill the Google form.
📍 Immediate joiners and Delhi NCR–based applicants preferred