Manager – Brand Marketing

Job Description

Company: MakeMyTrip Pvt. LTD
Location: Gurugram, Haryana, India
Job Type: Full-Time
Experience: 4 – 6 Years in brand or product marketing, preferably in e‑commerce or travel
Education: MBA from a reputed institute
Expected Salary: ₹18 – ₹24 Lakhs per year
Job Category: Information Technology, Hospitality, Sales and Marketing
Website: Website info
Contact: Contact us

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About the Function:

The Brand Marketing team for Emerging Business drives rapid growth by crafting
attention‑grabbing ATL and BTL campaigns, performance marketing initiatives, and
digital platform strategies. You’ll lead end‑to‑end brand building—shaping narratives that
both attract and convert holiday travellers.

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About the Role:
As Brand Marketing Manager for Holiday Packages, you will define and execute a holistic
multi‑channel marketing strategy—leveraging consumer insights to fuel brand love and
drive bookings. Reporting to the Associate Director, you’ll collaborate across Product,
Sales, Contracting, and Finance to ensure cohesive go‑to‑market plans and scalable
growth.

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Key Responsibilities:

→ Demand Generation: Drive brand‑led demand online (digital, social, search) and
offline (in‑store, partnerships), optimizing for ROI.
→ Growth Opportunities: Identify new segments and markets to expand holiday
package penetration.
→ Consumer Insights: Analyze traveller behaviour, category trends, and competitor
positioning to inform campaign strategies.
→ Campaign Management: Lead end‑to‑end brand communications—from brief
and creative development to media planning and execution.
→ Agency Collaboration: Partner with external creative and media agencies to craft
cohesive, high‑impact messaging.
→ Integrated Media: Develop unified media plans across performance, brand, and
owned channels.
→ Cross‑Functional Alignment: Coordinate with Revenue, Product, Category, and
Sales teams for seamless product launches and promotions.

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Qualification & Experience:

→ MBA from a top‑tier institute with 4–6 years of brand marketing experience in
e‑commerce, travel, or FMCG.
→ Proven success managing both ATL and BTL campaigns.
→ Deep understanding of digital platforms (Google Marketing Platform, Meta Ads)
and performance marketing (SEO, SEM).
→ Experience in trade/franchise marketing and CRM/owned‑base initiatives is a
plus.

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Key Success Factors:

→ Growth mindset with innovative problem‑solving.
→ Strong analytical skills to derive insights from data.
→ Excellent stakeholder management and communication.
→ Meticulous attention to detail and project execution.

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