Senior Manager (Marketing) (#94912)

Job Description

Company: Flipkart
Location: Bangalore, Karnataka, India
Job Type: Full-Time
Experience: 6-10 years
Education: PGDM/MBA in Marketing
Expected Salary: ₹18,00,000 – ₹25,00,000 Lakhs per year (estimated based on market trends)
Job Category: Sales and Marketing, Information Technology
Website: Contact us
Contact: Contact us

About Flipkart:

At Flipkart, we are driven by our purpose of empowering every Indian’s dream. With over
350 million customers and 150 million products across 80+ categories, we are at the
forefront of innovation in technology and commerce. As a part of the Walmart-owned
Flipkart Group, we also include companies such as Flipkart Health+, Myntra, and
Cleartrip. We aim to create long-term value for customers, stakeholders, and the planet
at large through our sustainable growth strategy.

About the Role:

We are looking for a dynamic Senior Manager – Category Marketing to join our team in
Bangalore. In this role, you will be responsible for setting the marketing strategy and
managing the execution of long-term and immediate marketing plans. This position offers
a great opportunity to drive brand awareness and influence customer engagement
through various marketing initiatives.

Key Responsibilities:

• Develop the marketing strategy for the brand/business unit with a focus on the customer.
• Work with central marketing teams to identify high RoI initiatives, including SEM, SEO,
  TV commercials, and more, to build awareness and drive trial.
• Collaborate with central teams to develop marketing, digital, and social media
  strategies, including creative and paid media recommendations.
• Develop Go-To-Market (GTM) plans, content calendars, and social-specific content,
  ensuring alignment with business priorities.
• Liaise with the media team to develop media strategies, analyse data, and make
  recommendations for improvement. Manage the media budget for the business unit.
• Oversee monthly reporting, analyse performance, and optimize tactics to improve
  results month over month.
• Lead the influencer strategy, agency, and influencer partnerships to meet campaign
  goals and test the value of programs.
• Conduct regular consumer immersion interventions to stay ahead of changing market trends.
• Collaborate with corporate communications teams to drive topical PR articles and
  content strategies.
• Participate in the creative thinking process to ensure high-quality content production.

Skills Required:

• Brand Marketing expertise, including campaign planning and management.
• Strong experience in Category Marketing, Digital Marketing, and strategic thinking.
• Knowledge of SEM, SEO, TV commercials, and other media strategies.
• Ability to manage media budgets and optimize marketing performance.

Desirable Skills:

• Performance Marketing and Demand Generation.
• Market research skills to identify and capitalize on emerging trends.

Why Flipkart?

• Impact: You’ll have the chance to make a significant impact on the lives of millions of Indians.
• Growth & Learning: Flipkart fosters an environment that encourages experimentation,
  learning, and growth. You will work alongside some of the smartest minds from diverse backgrounds.
• Culture: We focus on creating a supportive environment with industry-leading policies
  that take care of you and your loved ones, ensuring you can focus on doing your best work.

Qualifications:

• PGDM/MBA in Marketing or equivalent degree.
• Extensive experience in brand marketing, category marketing, and campaign management.
• Proven track record of driving successful marketing strategies and working with crossfunctional teams.

Join Us:

If you are passionate about developing marketing strategies, working on brand growth,
and making a tangible impact, we would love to hear from you. Apply now to be part of
the dynamic Flipkart team!